Insurance companies only win when they control the money. The moment a homeowner has an approved loan, the power of the purse shifts. Now they dictate the terms — not the carrier. Here’s the truth most roofers miss 👇 The easiest way to get a roof paid for isn’t begging adjusters… It’s documenting real damage, filing the claim correctly, and letting the homeowner incur the cost with leverage. Insurance to Retail changes everything: • Customer controls the deal • Insurance becomes a reimbursement