Zambia Tourism Agency Relaunches “Take a Holiday Yamu Loko” Campaign to Spur Domestic Tourism. The Zambia Tourism Agency (ZTA) has relaunched its flagship domestic tourism campaign, “Take a Holiday Yamu Loko”, with the goal of inspiring Zambians to rediscover the nation’s hidden gems, cultural heritage, and diverse tourism offerings. The six-month campaign, running from 12th September 2025 to 28th February 2026, is designed to increase domestic travel and contribute to a targeted 5% growth in do

Happy #WorldTourismDay 🇿🇲 In Zambia, wildlife roams free across vast plains, while rivers carve their way into waterfalls. Our people warm, resilient, and welcoming you to explore our land with us. #discoverzambia | Discover Zambia

Holiday Yamu Loko is Here and it’s Bigger, Better and Exciting! Discover Zambia like never before at affordable rates. The journey starts now! The wait is over, the Holiday Yamu Loko campaign has officially launched! This is your chance to explore Zambia’s hidden gems, enjoy thrilling wildlife safaris, marvel at the mighty Victoria Falls, soak in natural hot springs, taste sumptuous local cuisine, and experience our rich heritage. Don’t wait, the time to travel is NOW. Special discounted holiday