How Retail Media Influences Shopper Decisions | ft. Kaushik Boruah
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How Retail Media Influences Shopper Decisions | ft. Kaushik Boruah
Kaushik Boruah, Business Head, CPG and Hospitality, @LatentViewAnalytics , explains how retail media strategy is a key part of shopper marketing, influencing customer purchase decisions with highly visible ads. The best part? It is attributable to brands providing them with deeper insights into consumer behavior. Tune into the full conversation ...
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