Matter has officially opened its first Cairo branch at W by Waterway, bringing its signature style of ceremonial grade matcha to New Cairo. The brand has been building its own cult following since its Palm Hills days, introducing Cairo to a different kind of caffeine culture built on chemistry, curiosity, and a very green identity. The new space follows the same post modern lab aesthetic, from the stainless steel counter setup to the neon glow and precise matcha builds. Expect collagen lattes, s
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