Adidas — Olympic Lounge 2012 - 27 London
Adidas — Olympic Lounge 2012 - 27 London
Jun 12, 2016
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FREE Adidas Fonts Fit For Every Sports Fan | HipFonts
FREE Adidas Fonts Fit For Every Sports Fan | HipFonts
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In 2012, Adidas had exclusive rights to the London Olympics, leaving Nike out of the spotlight. However, Nike cleverly used this situation to their advantage by refocusing their marketing on everyday heroes, rather than just professional athletes. They chose to feature Nathan Sorrell, a 12-year-old boy who was dealing with his own personal struggles, to show that true greatness is about overcoming personal barriers, not just excelling in sports. | Historyinmemes
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