Classic Ad: 1954 Motorama
Classic Ad: 1954 Motorama
Jan 15, 2010
nytimes.com
In a time of unprecedented prosperity in the United States, General Motors, the largest corporation in the world, created a traveling showcase for its varied products called the Motorama. From 1949 to 1961, the Motoramas flaunted not only automobiles but also auto parts, as well as non-automotive goods from GM subsidiaries such as appliance-maker Frigidaire. It was the cars, however, that attracted the crowds. Legendary GM stylist Harley Earl used the Motoramas to present to the public new ideas
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