Paramount and Nielsen sign multi-year measurement and …
5 days ago · Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion to inform advertising, programming and licensing strategies.
PARAMOUNT AND NIELSEN SIGN MULTI-YEAR MEASUREMENT …
6 days ago · New York - February 3, 2025/PRNewswire/ -- Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
Paramount Global, Nielsen sign new partnership, ending dispute
5 days ago · (Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's...
Paramount Global Renews Contract With Nielsen After 4-Month …
6 days ago · Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services.. The deal announced Monday spans multiple years, effective ...
Paramount, Nielsen strike multi-year measurement deal
5 days ago · Paramount, one of the largest TV networks in the U.S., announced on Monday a multiyear measurement agreement with Nielsen, ending a contentious four-month standoff between the two firms. Why it matters: The deal, effective immediately, allows CBS to leverage Nielsen's ratings data from the 67th Grammy Awards, which aired Sunday night on CBS.
Nielsen and Paramount Settle TV Ratings Contract Dispute
6 days ago · But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp for press releases and other reporting in ...
Paramount/CBS and Nielsen End Dispute, Ink New Multi-Year …
6 days ago · Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ reporting viewership of their programming courtesy of <checks notes ...
Nielsen and Paramount renew measurement deal | Ad Age
5 days ago · On Paramount+, “Landman” was the first show to hit 1 billion minutes of viewership in one week, according to Nielsen. “Paramount and Nielsen are committed to addressing TV’s multiplatform ...
Paramount, Nielsen Renew Ratings Measurement Partnership
5 days ago · Paramount has also agreed to license Nielsen services including advance audiences, big data + panel measurement, ad-supported streaming platform ratings, Nielsen ONE ads for connected television ...
PARAMOUNT AND NIELSEN SIGN MULTI-YEAR MEASUREMENT …
6 days ago · Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected...