Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

Etsy—a leading online marketplace for artists, makers, and other creative retailers—has recently come under fire for its decision to increase its transaction fee from 5 percent to 6.5 percent. The ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

Social media has become one of the most effective ways to market and sell your products and services whether you are a B2B or B2C business. From viral beauty products on TikTok to innovative tech ...

HubSpot and Mailchimp are two of the most popular and powerful email marketing platforms. Both solutions offer a variety of marketing tools and features including campaign automation, audience ...

Social media is the place to build your brand and drive conversions. The majority of the world’s population has at least one social media account, and most people have several. So, how can your small ...

Amidst the pandemic, retailers around the world are opting for a buy online, pick-up in store (BOPIS) strategy to provide a more convenient and near contactless shopping experience to the customers.

Social media is one of the best ways small businesses can reach current and prospective customers. Research from Sprout Social found that during the first year of the pandemic, 43 percent of consumers ...

Hybrid commerce is gaining traction with small businesses as well as major retailers like Walmart. Shifting to hybrid selling can help businesses meet the varied demands of customers by offering both ...

With social media usage constantly on the rise, it’s imperative your small business learns how to capitalize on one of the world’s best digital marketing tools. It can seem tricky at first to ...

Chances are email is your primary form of workplace communication. Every one of your team members needs an email to sign up for online accounts, schedule meetings, and communicate with each other and ...

Small businesses work tirelessly to attract new customers, but putting in the effort to retain those customers is just as important. However, it can be hard to keep track of all of your customers and ...