You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.

Actionable insights, sample prompts, and innovative AI-powered workflows to stay ahead in the age of data-driven media relations.

Reddit's new tool and ad format provides a new type of access to authentic conversations among the platform's 100 million daily active users.

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...

What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.

Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for ...

Google's crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.

Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.

Conversion rate is the average number of conversions per user, calculated by dividing the total number of conversions by the total number of users. It goes by two acronyms: CVR (the paid search ...

Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy ...