Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.
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Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.