Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. By Sunday afternoon, U.S. Eastern Time, the TikTok website was back to ...