Campaign Brief

Specsavers and TBWA\Melbourne launch ‘Optomonsters’ to make kids’ eye tests less scary

OPTOMONSTERS MAKE EYE TESTS LESS SCARY FOR KIDS AT SPECSAVERS Specsavers is putting children’s eye health in the spotlight with the launch of the Optomonsters – a colourful crew of friendly monsters ...
Campaign Brief

Plan International highlights global crisis of child marriage ahead of International Day of the Girl in major campaign via VML and Burson

Full service creative agency, VML, in partnership with Burson Australia, has launched a major integrated campaign for Plan International, that highlights the 12 million girls each year that are ...
Campaign Brief

Visit Victoria launches new campaign with the Origin Diamonds via TGI Wildcard

In the lead-up to the 2025 International Test Series and Constellation Cup, TGI Wildcard and Visit Victoria have teamed up to launch a new campaign that brings the Diamonds into the heart of Melbourne ...
Campaign Brief

Breast Cancer Network Australia launches new campaign for Breast Cancer Awareness Month

Breast Cancer Network Australia (BCNA) has launched its national Breast Cancer Awareness Month campaign, Know Yourself. Feel Yourself. — a bold new initiative focused on education, empowerment, and ...
Campaign Brief

Springboards Named on The Australian’s Top 100 Innovators List

Springboards, the Australian startup helping the advertising industry rethink how it uses AI, has been recognised as one of Australia’s Top 100 Innovators, landing on the cover of The Australian’s ...
Campaign Brief

Kathmandu makes nature feel like home in new global brand campaign via Motion Sickness

We’re spending more time indoors than ever, meaning for many, nature has become something to fear, and outdoor gear, something to protect us from it. Kathmandu’s new brand campaign developed by Motion ...
Campaign Brief

Daniel Klug joins Omnicom Oceania as Director of New Media

Omnicom Oceania has announced the appointment of Daniel Klug to the newly created role of Director of New Media, effective immediately. In this role, Klug will bring creativity, cultural signals, and ...
Campaign Brief

Dove marks International Day of the Girl with a call to “change the compliment” in new global campaign via Zulu Alpha Kilo, NY and Canada

This International Day of the Girl, Dove is launching a global campaign created by Zulu Alpha Kilo’s New York and Toronto offices, spanning 25 countries to #ChangeTheCompliment, encouraging praise ...
Campaign Brief

Briscoes celebrates quality, value and Kiwi spirit in new ‘Little Briscoes’ campaign via Stanley St

Briscoes, New Zealand’s beloved home and lifestyle retailer, has launched 'Little Briscoes', a nationwide brand campaign developed by Stanley St, that celebrates why it has always been, and will ...
Campaign Brief

Revolver’s Steve Rogers takes out Director of the Year title at CICLOPE Festival 2025; Revolver, FINCH + Bear Meets Eagle On Fire named winners

Australian entrants had a big night at the 2025 CICLOPE Awards held in the Konzertsaal of Berlin’s Universität der Künste (UdK) last night, led by Revolver’s Steve Rogers being named Director of the ...
Campaign Brief

Laura Agricola-Moss joins SICKDOGWOLFMAN in the role of Strategy Director

Melbourne independent, SICKDOGWOLFMAN, has continued its expansion by adding Laura Agricola-Moss to its leadership team in the role of Strategy Director. The move further bolsters the agency’s core ...
Campaign Brief

Vodafone gives the world’s most questionably-existent creatures a rude shock in new iPhone 17 Pro launch campaign via Thinkerbell

In telco-land, the release of the new iPhone is kind of a big deal. In fact, it marks the biggest acquisition event of the year for Vodafone. So, it made sense to leverage the release of the new iPhon ...