New Delhi: Marketers in India are more likely than those in five other markets to put more money into sponsorships and live events, according to a survey by audience measurement and data company ...

New Delhi: Marico has approved the appointment of Rohit Jawa, former Managing Director and Chief Executive Officer of Hindustan Unilever, as an Additional Director in the capacity of Independent ...

Meta cited alleged investment scams, misleading loan offers and advertising accounts promising freedom from bans, while Blink challenged the shutdown affecting about 9,000 ad accounts ...

New Delhi: Apollo Tyres has appointed Kanika Juneja as Head of Marketing for India and South-East Asia, while Abhineet Kothari has taken on the role of India Business Head for Vredestein Tyres. Juneja ...

Jasani has spent 28 years in advertising and marketing, working at Ogilvy, JWT, Contract and Cheil SWA, where he rose to Group Chief Operating Officer. Saurabh's background covers interaction design, ...

New Delhi: Linear TV's share of a simulated Rs 10-crore media plan rose from 25.9% to 40% when Publicis Media optimised for attention-qualified reach instead of conventional reach, according to ...

New Delhi: Marico is redirecting savings from below-the-line (BTL) trade promotions into above-the-line (ATL) advertising, as improvements in its distribution network reduce the need for additional ...

New Delhi: Amrita Purkayastha has taken on the role of Chief Marketing Officer for HUL's OZiva and Liquid I.V. She previously served as Senior Global Brand Lead for TRESemmé at Unilever. Sharing the ...

New Delhi: Max Healthcare has elevated Mayank Mathur to Executive Vice President, Head of Marketing & Digital Revenue. He previously served as Senior Vice President & Group Head, Marketing & Digital ...

TV networks and the film studio are among the divisions in line for cuts, while part of the savings will go into content, technology, parks and cruises ...

New Delhi: Indians have traditionally bought eggs from neighbourhood shops, often relying on familiarity with the seller and perceptions of freshness rather than brand names. For Eggoz Nutrition, ...

The slots have been allotted for five months from November 1, 2026 to March 31, 2027; the G1 news category carried a reserve price of Rs 34.71 lakh ...