Purkayastha previously served as Senior Global Brand Lead for TRESemmé at Unilever and has held roles at Zee Entertainment and Godrej Consumer Products ...

CEO Saugata Gupta says Project SETU has reduced trade incentives, freeing up funds for ATL campaigns, while media-buying efficiencies are helping support investments in digital-first brands ...

Linear TV's share of a media budget rises to 40% under attention-led planning, as research shows the medium holds attention longer than user-generated video platforms ...

New Delhi: Marketers in India are more likely than those in five other markets to put more money into sponsorships and live events, according to a survey by audience measurement and data company ...

TV networks and the film studio are among the divisions in line for cuts, while part of the savings will go into content, technology, parks and cruises ...

The former HUL Managing Director and Chief Executive Officer brings more than 38 years of consumer business experience across India and international markets ...

Meta cited alleged investment scams, misleading loan offers and advertising accounts promising freedom from bans, while Blink challenged the shutdown affecting about 9,000 ad accounts ...

Jasani has spent 28 years in advertising and marketing, working at Ogilvy, JWT, Contract and Cheil SWA, where he rose to Group Chief Operating Officer. Saurabh's background covers interaction design, ...

New Delhi: Apollo Tyres has appointed Kanika Juneja as Head of Marketing for India and South-East Asia, while Abhineet Kothari has taken on the role of India Business Head for Vredestein Tyres. Juneja ...

The platform combines six products for market intelligence, growth planning and retail media execution across marketplaces, ...

From Flipkart Minutes' horror series and Candyman's tantrik to Fanta's AR cans and Popeyes' haunted menu, here's how brands ...

Vohra will lead Zee Entertainment's AI strategy, technology adoption and digital transformation, reporting to Deputy CEO and ...