The partnership began in 2022, when Barefoot replaced Anheuser-Busch InBev’s Babe Wine as the league’s official wine sponsor.

Kimberly-Clark has hired Luiz Sanches as its first chief creative and design officer as it continues to move away from the ...

At the end of last year, 34.5% of marketing jobs were entry-level roles, a 14.7% increase over the year-earlier period, ...

Autodesk comes on the heels of another win for Giant Spoon, which was recently named EV maker Lucid’s lead creative and ...

These reversals are actually cyclical. It was only four years ago during the pandemic when DEI initiatives grew exponentially ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Super Bowl teasers for Coors Light and Michelob Ultra, and a frightening spot for Slather sunscreen.

Michelle Deignan on why Oreo partnered with Post Malone, how it uses consumer data and why it’s not coming back to the Super ...

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Panda Express, the American Chinese restaurant chain, spreads the joy of Lunar New Year to U.S. viewers with a humorous and heartwarming family story from agency Opinionated, featuring a man trying to ...

The final deadline for the 2025 Ad Age Tech Power List is Friday, Jan. 24 at 5 p.m. ET.

Many brands never make it to 100 years old. Kleenex did last year, and John Starkey, a relative newcomer who became president of North America Family Care at Kimberly-Clark in May, got to oversee a ...