Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

MNTN—which counts Hollywood star Ryan Reynolds as its chief creative officer—and the selling shareholders are offering 11.7 million shares for $14 to $16 each.

Plus, it discussed new ad tech and IP for ad partnerships.

Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.

The AI creative service is developing image models for clients including Meta, Amazon and Salesforce. AH. By: Asa Hiken.

Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

See a U.K. campaign that’s helping kids poop at school, Lipton Ice Tea’s pirate story and Temptations’ ‘Year of the Cat Dad.’ ...

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Pinterest positions itself as a platform for creativity that serves up inspiration in response to simple search queries such as “fun makeup.” ...

Unofficial fan accounts are raising awareness for park funding under threat from the Trump administration.

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