Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable ...

Brian Kelly and Co. hold a pledge from America's top wideout, could command significant payday down the stretch.

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Ohio State is putting its $18 million in revenue sharing toward football, men's basketball, women's basketball and women's ...

Ohio State athletic director Ross Bjork discusses changes to the collegiate sports landscape in this June 12, 2025 press ...

I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

A hectic past week in college sports hits its next phase with the launch of a persnickety new tool to track athlete NIL deals ...

While Buddie is optimistic about the future of college athletics, he’s not naive. The effectiveness of this new era will come ...

Ohio State's athletic department is teaming up with Learfield to launch a groundbreaking initiative designed to enhance NIL ...