Paramount and Nielsen have renewed their measurement partnership after a four-month standoff, effective immediately, the ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

"Little House on the Prairie," which celebrated its 50th anniversary in 2024, aired on NBC from 1974 to 1983. The TV western ...

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Out-of-home (OOH) viewing is important for sports and live event programming -- especially big ones such as the Super Bowl -- ...

According to Nielsen ratings, the latest episode of the Celeb spinoff, featuring Roy Wood Jr., Brian Jordan Alvarez, and Phoebe Robinson, dropped to 1.84 million viewers and 0.20 in the key 18-49 demo ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad ...

While classic rock still dominates Chicago airwaves, the 2024 presidential election boosted demand for real-time news, shaking up the year's annual radio ratings.

The series from creator Taylor Sheridan, which stars Billy Bob Thornton as Tommy Norris, showed additional growth in the ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...