The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

WhatsApp is getting ads for the first time. The move comes even as companies that rely on spending report advertisers are pulling back because of tariffs. Trump Mobile's phone shows some specs that ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Por TheWhatsApp informó el lunes que los usuarios comenzarán a ver anuncios en partes de la aplicación de mensajería, ya que ...

A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

Meta has begun rolling out ads on WhatsApp for the first time, starting with its Updates tab. The move also includes channel ...

WhatsApp is rolling out ads, but Meta says 'personal messages, calls, and statuses are end-to-end encrypted and can't be used ...

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, ...

Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new ...

Officials say Whatsapp will gather some data on its users including location and default language to help determine which ads should be targeted. But the company says it will not target message ...

More than 11 years after acquiring WhatsApp, Meta is finally bringing ads to the messaging platform. The change is significant given its founders shunned advertising. Here's what people are saying.

WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re ...