Unilever is hiring an army of influencers to help sell its products as its new chief executive claimed customers are ...
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more ...
Unilever is hoping to drive sales of Marmite by winning over shoppers on sites such as TikTok - Chris J. Ratcliffe/Bloomberg Unilever is hiring an army of influencers to help sell its products as ...
Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new ...
Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...
The CEO's comments are his first since his appointment to the role two weeks ago, after the previous chief, Schumacher, was ...
The consumer giant's CEO said the firm would act at a "faster pace" to sell its underperforming labels and focus on its 30 ...
Unilever’s new chief executive has said it will hire more social media influencers to market its products because consumers are “suspicious” of corporate branding, as he set out his vision for the ...
Harvey Jones is looking for UK stocks to add to this year's ISA, and decided to call in some assistance from artificial ...
The comments are his first since his appointment to the role two weeks ago after previous CEO Hein Schumacher was ousted after less than two years. Schumacher was part-way through a wide-ranging ...
As President Donald Trump ramps up his trade war with the rest of the world, there’s a message for the CEOs of European companies that have struggled to keep up with U.S. peers: Time’s up.
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