Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain ...

Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice-while Google's Privacy ...

For years, Google touted its plan to phase out third-party cookies as a win for user privacy. The message was clear: the tech ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

In a major development that signals a strategic shift in its long-running privacy overhaul, Google has confirmed that it will ...

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying ...

Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely ...