Fast food chain Wendy's - the official hamburger of March Madness - has curated a unique roster of new NIL partners, ...

The platform will accept bounty offers for the “Madness Collection,” which includes Rick Pitino’s all-white Armani suit and ...

BYU star Richie Saunders is a key player for the Cougars during March Madness, but his connection to the tournament goes ...

Richie Saunders comes from a famous family, being the great-grandson of Tater Tots inventor Francis Nephi Grigg, but he's ...

The national frenzy around McNeese State University men's basketball team student manager has culminated with the ...

Led by seniors at Indiana University, Glacier Marketing Group is innovating the NIL game during the year's biggest sporting ...

NCAA’s March Madness, long known for its incredible upsets and thrilling Cinderella stories, wasn’t living up the hype. In ...

A look at Bowman U Now offerings in the first-ever run of on-demand cards during the Men's & Women's NCAA Basketball ...

Amir “Aura” Khan has become one of college basketball’s most hyped individuals, showing that influence extends beyond players ...

Amir Khan, McNeese State basketball’s student manager, has new NIL deals after his star turn in this year’s NCAA Tournament.

The rise to stardom for McNeese State manager Amir Khan all began in late February when he led the team out of the tunnel ...

Following McNeese State’s loss in the second round of the 2025 March Madness tournament, Will Wade officially was hired as ...