State Farm's Super Bowl 60 ad leaned into celebrity, licensed music, and broad comedy to clearly communicate its "almost isn't enough" insurance message.

The commercial begins with actress Hailee Steinfeld asking if Halfway There Insurance is just like State Farm. McBride scoffs and begins playing a parody of Bon Jovi's "Livin' on a Prayer," but it is ...

Hailee Steinfeld and Katseye join the comedic pair and Jake from State Farm to kick off the brand’s busy 2026 sports ...

Hailee Steinfeld thought she was getting a normal insurance consult. Instead, she walked into a fake company, a wrecked car, ...

The two comedians play unreliable, chaotic agents in the Super Bowl spot, which also features Hailee Steinfeld and Katseye.

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover ...

State Farm's motion to reconsider an Oklahoma judge's order to produce internal information was denied Friday, as homeowner ...

In response to Oklahoma Attorney General Gentner Drummond’s court intervention in an alleged racketeering property insurance lawsuit, State Farm has told the court that, as a state official, Drummond ...

Red flags started to appear after State Farm’s calculations of damage was so low it didn’t even touch the couple's deductible. Oklahoma state Attorney General Gentner Drummond is stepping up in an ...

– Drummond alleges State Farm used a scheme to pre-deny roof claims. – Petition invokes Oklahoma’s RICO law to pursue enterprise-wide proof. – State Farm must respond by Dec. 22; past Illinois cases ...

On Dec. 4, Attorney General Gentner Drummond filed a petition accusing State Farm of violating ORICO, Oklahoma’s version of the Racketeer Influenced and Corrupt Organizations Act (1970), the so-called ...

Want to understand Oklahoma better? Sign up for First Watch and let Ted Streuli guide you beyond the surface of daily news. State Farm has been accused of racketeering before; the first time reads ...