Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales ...

Brand.com’s are connecting HCPs to information, with fewer hoops to jump through, courtesy of new digital tools promising to ...

What more should China do to create a more enabling business environment for foreign investors? MOREL: As China approaches ...

The EC has authorised the marketing of Bavarian Nordic's Vimkunya chikungunya vaccine for individuals as young as 12 years ...

In-store technology that enables consumers to ... promotions and localised communications is the vision for pharma multichannel marketing. The ideal is to create the following enhanced and ...

With forward thinking and a solid marketing strategy in ... growing number of consumers who use technology and devices that are QR compatible, codes on pharma packaging are multifunctional.

For decades, the pharmaceutical industry has been defined by groundbreaking medical discoveries. But today, some of its most profound changes are happening outside the lab. The complex process of ...

Matinas BioPharma Holdings, Inc. (NYSE American: MTNB) today announced the appointment of biotech industry veterans Keith ...

The EMA warns of products being sold as dendritic cell therapies with little evidence, but high health risks, in the European ...

Any company looking to work with a CDMO should begin by defining its own product’s development requirements. For example, a ...