Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...

Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web ...

Perplexity is an answer engine. Its main job is to give you accurate, sourced answers to your questions by searching the ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

Perplexity, an NVIDIA-backed AI search startup, is in discussions with major smartphone makers (or OEMs) to pre-install its ...

Perplexity’s growth after a year of existence illustrates that AI won’t necessarily destroy web traffic, nor will it make people rethink Google search marketing.

“For marketers, who rely on organic search strategies to reach customers, new AI-first search engines like Perplexity and ChatGPT signal a tectonic shift in how brands market and sell their ...

Perplexity chief product officer Dmitry Shevelenko told VentureBeat in an interview that the company wanted to lay the groundwork for revenue sharing now even if advertising on the platform will ...

Two major artificial intelligence (AI) companies are reportedly launching web browsers to rival Google Search’s dominance. Perplexity AI announced Wednesday that it launched Comet, an independent ...

Wedbush said Perplexity is the "no brainer" deal to help launch Apple's ( NASDAQ: AAPL) AI strategy. The firm has an Outperform rating and $270 price target on Apple's stock.

The name for OpenAI's browser has not been publicly revealed. The browser, however, is built on the open-source code Chromium, and is intended to challenge Google's dominance in the market. It is ...