If Chiefs 3-peat, NBA legend Pat Riley stands to get paid

Pat Riley's three-peat trademark ownership, explained
Pat Riley has reportedly reached an agreement with the Chiefs to allow them to use the term “three-peat” if they win the Super Bowl on Sunday night.
Why famed NBA coach Pat Riley will benefit from potential Chiefs 'three-peat'
The Kansas City Chiefs have a chance to do something not seen in North American sports since 2002, and famed NBA coach Pat Riley is rooting for it.
Chiefs, Pat Riley strike deal for use of “Three-Peat”
The phrase has been licensed by Riley for use after the Chicago Bulls won three titles in a row, twice, when the Yankees won three straight World Series from 1998 through 2000, and when the Lakers eventually won three consecutive NBA championships from 2000 through 2002.
If Chiefs win Super Bowl 'three-peat,' they'll have to pay Pat Riley to use it
If the Chiefs hit three Super Bowl wins in a row, they may have to pay Miami Heat's Pat Riley before they can crank out T-shirts.
Why Pat Riley Could Make Bank If The Chiefs Want To Sell ‘Three-Peat’ Merch After The Super Bowl
The Chiefs have the chance to become the first team in NFL history to win three consecutive Super Bowls when they face off against the Eagles in New
As KC Chiefs bid for three-peat, they can now use that term thanks to deal with Pat Riley
Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR
The Chiefs are on course to win a historic Super Bowl three-peat. This NBA legend could benefit after trademarking the term
The Kansas City Chiefs have an opportunity to etch their names into the NFL’s history books at Super Bowl LIX if they are able to win their third title in a row – and one NBA great could benefit financially.
Why NBA executive Pat Riley may benefit from potential IndyCar, Indy 500 3-peat winners
IndyCar stars Alex Palou and Josef Newgarden are both eyeing historic three-peats in 2025. But they'll have to negotiate with Pat Riley if they want to use the term "three-peat."
Pat Riley’s trademark phrase could pay out big if Chiefs win Super Bowl
In a matter of days, the Kansas City Chiefs will leave for New Orleans and Super Bowl LIX, where they hope to become the first team in NFL history to win three successive Super Bowls. Standing in their way are the Philadelphia Eagles, winners of the NFC and the team Kansas City defeated in Super Bowl LVII, two seasons ago.
If the Chiefs three-peat, NBA legend Pat Riley stands to get paid
On Sunday, the Kansas City Chiefs can become the first team in NFL history to win three straight Super Bowls. But if they do, the NFL will have to pay a company owned by an NBA legend for its use of “three-peat” or variations such as “threepeat,
What is a three-peat in sports? Explaining the meaning, origin behind Pat Riley's trademark
Kansas City's quest for a three-peat has been on full display this year, especially considering how hard it is to win that much in modern sports. As leagues have added more teams and created more parity,
The hilarious Pat Riley reason why Heat coach Erik Spoelstra wants Chiefs to win Super Bowl 59
The Miami Heat are currently setting their sights on the unofficial second half of the 2024-25 season after trading ...
Using ‘Three-Peat,’ a Trademarked Sports Phrase, Means Paying for Bragging Rights
As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks.
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The Super Bowl could end in a 'three-peat.' Why that matters to a former NBA coach
Pat Riley, the former NBA head coach and current president of the Miami Heat, owns half a dozen trademarks related to ...