A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

College sports are cracking down on NIL deals with a new system called NIL Go, created by Deloitte. The goal is to stop booster-funded payments disguised as endorsement deals and ensure athletes are ...

What better place to launch a new, transformational youth baseball and softball initiative than 900 E. 33rd Street in Baltimore? Or as Cal Ripken Jr. calls it, “sacred ground.” On the same plot of ...

After the women's mile record, Faith Kipyegon squares up against the four-minute barrier. This time with Nike's R&D team in ...

Eight months in, Hill has changed leadership structures and brought in new hires. At the same time, several long-time ...

The four-minute mile barrier has never been broken by a woman and is over seven seconds faster than the official world record ...

Simone Biles, the most decorated gymnast in history, has over 30 medals under her belt. But how much wealth has the ...

Nike generated $11.3 billion in revenue in the third quarter of 2025 (ended Feb. 28). That figure was down 9% year over year ...