The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen.

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

Add Disney to the list of the companies trying to find new ways to broaden broadband for advertisers. The entertainment giant ...