Roku ROKU has partnered with Amazon AMZN Ads to launch a new integration that could reshape how advertisers reach Connected ...

Netflix’s first quarter results aligned with Wall Street revenue expectations while delivering a notable earnings ...

Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting.

UFC and WWE parent TKO Group Holdings has appointed former Netflix and MPA exec Dean Garfield as SVP of Government Affairs.

Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen.

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...