In today's digital landscape, print advertising is often declared defunct. But rumours of the format's death have been ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Paramount Pictures made a savvy plug for “Novocaine,” and Dick’s Sporting Goods was a “magnet” for holiday shoppers—plus, why ...

Geico is one of the country’s leading insurance providers, with consistently affordable rates as its defining feature.