In January 2023, Joe Gibbs hired Eric Schaffer as the team’s EVP/Chief ... oblivious to Coy Gibbs’ memory. Well, Joe Gibbs Racing has embarked on a series of changes for 2025.

This wasn't just a logo, but there was something more to it. Eric Schaffer, Joe Gibbs Racing’s EVP/Chief Commercial Officer, unraveled what lay beneath the ideation of it. Ty Gibbs, driver of ...