Awe imprints ideology fast, enabling the rapid transmission of radical beliefs through awe, neuroscience, and imprinting.

In 1949, Donald Hebb predicted a form of synaptic plasticity driven by temporal contiguity of pre- and postsynaptic activity. This prediction was verified decades later with the discovery of long ...

In 1949, psychologist Donald Hebb proposed a model for how the brain learns: connections between brain cells grow stronger when they are active at the same time. This idea gave a hint of how ...

A journalist once asked the behavioral psychologist Donald Hebb whether a person’s genes or environment mattered most to the development of personality. Hebb replied that the question was akin to ...

Donald Hebb’s work on neural reorganization suggests that persistent exposure to such content rewires synaptic networks, making certain beliefs feel immutable and self-evident. Case Studies ...