Vettel had joined Ferrari the previous year from Red Bull, where he had won four straight world championships from 2010 to 2013, dominating the sport. Yet for all his success, nothing could match the allure of racing for F1’s most famous,

Lewis Hamilton's impact stretches far beyond Formula 1 and his quest to win a record-breaking eighth world title with his new team. The partnership of F1's biggest celebrity — and only Black driver — with its biggest brand reaches people who don't consider themselves F1 fans, and may not even have watched a race.

Lewis Hamilton's move to Ferrari has already proved to be an enormous commercial success for the Scuderia, with one social media post by the Brit breaking a new record