Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

We think management’s outlook for 2025 organic sales growth looks achievable.

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Many businesses trade off the Byron Bay brand, but when the product has nothing to do with the iconic location, angry locals ...

Prior to the Eleventh Circuit’s decision, the FCC had issued an order postponing implementation of its 2023 order for 12 months, until January 26, 2026. The Eleventh Circuit’s opinion rendered that ...

The Consumer Confidence Index (CCI) is a survey administered by the Conference Board. The CCI measures what consumers are feeling about their expected financial situation, whether that's ...

Sectors such as automobiles, retail, electronics and fast-moving consumer goods (FMCG ... "The January-March quarter will be our highest spending on advertising, marketing and promotion for this ...

The director of the Consumer Financial Protection Bureau, Rohit Chopra, has been waiting for a phone call, letter, email, text — anything, really — from the Trump administration to say if he ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By Brandon Doerrer - 45 min 48 sec ago By Tim Nudd - 1 hour 37 min ago By Sabrina Sanchez - 1 hour 37 min ago By ...

ETtech HUL-Minimalist acquisition: Mohit and Rahul Yadav, cofounders, Minimalist Hindustan Unilever Limited (HUL) said it will acquire a 90.5% stake in direct-to-consumer beauty brand Minimalist for ...

Results of the fourth quarter 2024 survey show that consumers perceived an improvement in their financial health relative to the previous quarter, mainly due to recent interest rate cuts and consumers ...