Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

Aston Villa will be one of 10 clubs given 'elite' adidas treatment by the kit supplier from the 2025/26 campaign. This season ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...

Fighting in eastern Democratic Republic of Congo (DRC) has thrown into sharp focus sponsorship deals involving the Rwanda ...

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent ...

Premier League champions Manchester City have ranked behind Galatasaray and nine other clubs in European football in kit and ...

Aston Villa’s famous claret and blue strip originated in 1888 when the Football League was founded. This was when the ...