Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

The impact the adidas Trefoil has had on football culture is unmatched, becoming an iconic piece of some of the most ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

There’s no use in sugarcoating it: it has been a nightmare season for Borussia Dortmund. One year after reaching the UEFA ...

Did Arsenal give up in the title race with Sunday's draw at struggling Man United? Plus: Real Madrid get booed but also get the three points as Gab Marcotti explains the weekend.

Premier League champions Manchester City have ranked behind Galatasaray and nine other clubs in European football in kit and ...

Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...

The Premier League leaders have previously had deals with the German brand from 1985 to 1996 and from 2006 to 2012 ...

Tellingly, Liverpool’s kit and merchandise revenue is up 128% over the decade, a period when the club won the Premier League ...

Liverpool’s kit deal with Nike was worth the fourth-most of any club in Europe in 2023/24, according to a UEFA study, and ...

Bayern Munich will be banned from wearing their red home kit if they reach the Champions League final this season. The ...

The Bayern Munich away kit for next season has been leaked. The club seems set to don the shirt with different designs for ...