Despite a few variations in powertrains, looks, and even ride height, the company is remarkably consistent in its ethos.

Ariel Motor Company has revealed the Atom 4RR, the most powerful Atom ever built, to mark the 25th anniversary of its iconic ...

Ariel celebrates 25 years of the Atom with the ultra-powerful 4RR, packing 525 horsepower. Although Ariel hasn’t officially ...

In addition to the powerful engine, the new aero kit makes the Ariel Atom 4RR feel like a Formula 1 car for the road ...

Built to celebrate Ariel's 25th anniversary, the Atom 4RR will have a better power-to-weight ratio than a Bugatti Chiron ...

Born out of one man's obsession with speed, innovation, and resilience, Project SR is quietly rewriting the rules of ...