As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Good morning. Markets take a breather as Iran signals it wants to talk. WhatsApp ads just entered the chat. And the Air India ...

Officials say Whatsapp will gather some data on its users including location and default language to help determine which ads should be targeted. But the company says it will not target message ...

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

Stocks broadly moved higher today following a Wall Street Journal report suggesting that military strikes between Israel and Iran could de-escalate in the near future. In addition to the broader ...

WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, ...

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube ...

U.S. President Donald Trump said on Monday Iran should have signed a deal with the United States on its nuclear program ...

New study finds hundreds of thousands of people, especially those over 55, are quietly turning to Christianity.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.