When Pizza Hut originally launched stuffed crust, Domino's viewed the menu item as gimmicky, according to Trumbull. Plus, the ...

Thirty years after Pizza Hut launched a menu item that has become a staple of pizza restaurants up and down the ...

Adding a stuffed crust to a pizza chain’s menu doesn’t seem like a big deal. But for Domino’s Pizza, it’s more than three ...

Domino’s initially turned its nose up at stuffed crust pies when Pizza Hut launched them in 1995 (with an ad campaign that ...

Internal research showed as many as 13 million Domino’s customers ordered stuffed crust pizza from competitors each year.

After a long wait, Dominos is finally adding a parmesan cheese-stuffed crust pizza to its menu in the US. The move comes as ...

Domino's Pizza (NASDAQ:DPZ) officially announced on Monday that it will sell stuffed crust pizza to compete directly with ...

The company’s research showed that it loses 13 million (mostly younger) customers to other chains looking for stuffed crust and amounts to a sizable chunk of lost revenue. For Pizza Hut ...

Thirty years after Pizza Hut introduced stuffed crust, Domino's Pizza is introducing its own take on the now-classic menu item. Domino's worked on its own version for three years to make sure it ...

Domino’s Pizza (DPZ) is pulling out all of the stops to significantly reverse a startling trend in its stores. Over the past ...