Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

Plus, it discussed new ad tech and IP for ad partnerships.

MNTN—which counts Hollywood star Ryan Reynolds as its chief creative officer—and the selling shareholders are offering 11.7 million shares for $14 to $16 each.

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See a U.K. campaign that’s helping kids poop at school, Lipton Ice Tea’s pirate story and Temptations’ ‘Year of the Cat Dad.’ ...

Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also ...

As it relaunches its Experiences platform, Airbnb is running a new TV campaign.

More brands are turning to generative AI to fill increasing needs for online imagery, sponsored social media posts and product ads, but they are running into a persistent problem—the tech doesn’t ...

Unofficial fan accounts are raising awareness for park funding under threat from the Trump administration.