This year, it's all about the Galaxy S25 and S25 Ultra. However, will smart glasses be Samsung's "one more thing"?

Samsung’s first Unpacked event of 2025 delivered the Galaxy S25 series — as expected. Although the phones don’t have dramatically upgraded specs, the company stuffed — you guessed it! — more AI into the devices.

Samsung spent the bulk of its Samsung Galaxy Unpacked event this year talking about its brand-new AI features. In fact, it took about 30 minutes into the presentation to get to the new S25 line of smartphones before the company once again pivoted to the new AI features packed into the phone.