Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Shein India is now operated and managed by Isha Ambani-led Reliance Retail, which already runs the fashion e-commerce platform Ajio and offline outlets under Reliance Trends

Shein, now based in Singapore, is offering affordable fast fashion in India. Two years ago, Reliance Retail Ventures Ltd partnered with Shein to sell its products in the country. In a written response to the Lok Sabha last month,

Reliance Retail, headed by billionaire Mukesh Ambani, has brought back Chinese fashion giant Shein to India with the launch of the Shein India Fast Fashion app. This move marks Shein's return after it

Shein has returned to the Indian market through a new app launched by Reliance Retail, focusing on local manufacturing and strict data sovereignty. The move comes as Shein plans a potential London stock market listing and faces increased regulatory scrutiny in Europe.