Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...

Paramount Global and Nielsen have entered a multi-year agreement, resuming their partnership. Nielsen will provide ...

Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...

Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

The partnership covers measurement across all Paramount platforms, including national and local broadcast, cable networks, ...

NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately.

The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and ...

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for CTV, and National OOH ...