Along with the iPhone 17 lineup, Apple is expected to announce updates to the Apple Watch, AirPods, Apple TV, and HomePod.

A new entrant, the iPhone 17 Air, is also rumoured to arrive as Apple’s slimmest smartphone yet, inspired by the company’s lightweight MacBook Air and iPad Air line. The Air is expected to feature a single camera, Apple’s latest in-house modem, and an ultra-slim 2,800mAh battery design.

Looking at the time tables of previous iPhone generations, we're likely to see Apple open pre-orders for the iPhone 17 a few days later. Apple tends to roll out pre-orders on the Friday after the initial announcement, with sales going live the Friday after that. So if history serves, the iPhone 17 could go on sale on Friday, September 19.

Apple is expected to unveil the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone 17 Air, along with new Apple Watches, just a few weeks from now.

Apple recently released the iOS 26 developer beta 6, and it packs a slew of new upgrades alongside new ringtones. Yes, there are a total of six new ringtones with iOS 26 beta 6, and some of them are new takes on the already existing ‘Reflection’ ringtone,

Phone 17 Pro clone spotted running fake iOS 18 on Android, appearing weeks before Apple’s real launch. Here’s what we know.

Another clue that caught the attention of Apple fans was the thickness of the screen bezels. The fake model has noticeably thick bezels, while the real iPhone 17 Pro and Pro Max are expected to feature thinner bezels - potentially even slimmer than those on the iPhone 16 Pro Max.