Astronomer's new CEO is speaking out about the Coldplay concert kiss cam controversy, admitting the viral video has raised brand awareness for the tech firm.

Astronomer's interim CEO Pete DeJoy said in an update that the startup had "received a level of media attention that few companies" ever encounter.

After former CEO Andy Byron and Chief People Officer Kristin Cabot were caught embracing on Coldplay's kiss cam, the interim head of the company says the fallout isn't all bad.

On July 15, during a Coldplay concert at Gillette Stadium in Foxborough, Massachusetts, Astronomer CEO Andy Byron appeared on the kiss cam, embracing Kristin Cabot, the company’s head of HR. It would have been a cute candid moment if not for the fact that the pair immediately tried their absolute best to hide from the camera.

The incident even caught the attention of other bands. Oasis lead singer Liam Gallagher told a crowd gathered in Manchester, England, at the band's reunion tour over the weekend not to worry, because they don't have any of that "Coldplay snidey f‑‑‑ing camera s‑‑‑."

Chris Martin humorously spoke to the crowd at his recent concert, warning his fans to be ready before appearing on the big screen. This comes after Astronomer CEO Andy Byron’s rumored affair with a co-worker exposed on the Jumbotron during a Coldplay concert.

Crisis management expert Molly McPherson analyzes Astronomer's PR response after CEO Andy Byron and HR head were called out by Chris Martin during Coldplay concert.