So long, American Riviera Orchard. Hello

Meghan Markle Says American Riviera Orchard Is Now Going to Be “As Ever” in a Brand Reboot Video
The duchess also announced that Netflix, which will soon stream With Love, Meghan, is going to be her “business partner” in As Ever.
Meghan Markle rebrands newest venture: So long, American Riviera Orchard. Hello, As Ever?
Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her upcoming Netflix series.
Meghan Markle renames lifestyle brand ‘American Riviera Orchard’ to ‘As Ever’ after trademark woes
The cat’s out of the bag,” the Duchess of Sussex, 43, said in a video as she unveiled her lifestyle brand’s new name.
Meghan Markle Relaunches Lifestyle Brand ‘American Riviera Orchard’ to ‘As Ever’ With More Products, Explains New Name’s Meaning
Meghan Markle is reintroducing her lifestyle brand with a new moniker and fresh website. The Duchess of Sussex took to Instagram on Tuesday to announce her As Ever brand, a reconfiguration of her initial American Riviera Orchard label.
Meghan Markle Renames Lifestyle Brand 'American Riviera Orchard' to 'As Ever.' And Yes, There Will Be Jam
Meghan Markle has changed the name of her American Riviera Orchard lifestyle brand to "As Ever." All about the name change and what it represents.
Meghan Markle slammed for using small business' name for her lifestyle brand
After announcing the renaming of her lifestyle brand, Meghan Markle has been accused of trying to “snatch" the same name of a small business in NYC.
Meghan Markle Accused of Stealing ‘As Ever’ Name From Chic New York Clothing Brand
After Meghan Markle scrapped her American Riviera Orchard brand without selling a single pot of jam following trademark disputes about the name, it has now emerged that she could have similar problems once again having chosen a brand name that is already in use.
Why Meghan Markle just changed the name of her lifestyle brand
Meghan Markle announced she changed the name of her lifestyle brand. Here's why she changed it from American Riviera Orchard to As Ever.
Meghan Markle’s As Ever Logo Problems Are a Little More Nuanced Than Armchair Experts Make It Sound
After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...
Meghan Markle Shares Rare Photo of Herself and Princess Lilibet Frolicking on the Grounds of Their $14.65 Million Montecito Mansion
Speaking about her decision to change her brand's name—in a casual video filmed in the backyard of the home she shares with ...
Meghan Markle’s Cursed Jam Won’t Be in Shops for Months
Guess what? Meghan’s jam won’t be ready for her show One wonders whether Meghan Markle should have renamed her merchandise ...
As Duchess Meghan launches As Ever lifestyle brand, celebrities share mixed reviews
Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not ...
Meghan’s New Name? He’s Been Using It for Years.
The founder of a New York clothing brand learned that he had something in common with the Duchess of Sussex this week: a ...
Spanish mayor admits small town can’t afford to sue Meghan Markle over ‘As Ever’ logo ‘plagiarism’: ‘Still a bit shocked’
It emerged this week that As Ever’s logo looks near-identical to the Mallorcan village of Porreres’ traditional coat of arms, ...
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How Meghan Markle's As Ever Logo Subtly Honors Prince Harry
Meghan Markle included a sentimental nod to her husband Prince Harry in the logo for her lifestyle brand As Ever, formerly ...
The not-so-secret messages behind Meghan’s ‘mood board’
We decipher Meghan’s puzzling visual collages as she renames her lifestyle brand, swapping ‘American Riviera Orchard’ for ‘As ...