Sydney Sweeney seemingly angered a handful of internet users when American Eagle released their new ad featuring the actress.

Sydney Sweeney’s controversial ‘Great Jeans’ advertising campaign led to a bump in American Eagles stock and a rise in website traffic, but it has had a negligible impact on demand for the company’s ...

Only 12 per cent of Americans found American Eagle's ad featuring actress Sydney Sweeney offensive, a new poll has revealed.

Comedian John Crist discusses the uproar over the recent ad Sydney Sweeney appeared in for American Eagle on 'The Will Cain ...

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according to the poll.

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

The star's American Eagle denim campaign has turned into an era-defining moment of discourse. What does it say about what our favorite stars can get away with it in Trump's America?

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

Healthcare marketers should keep a close eye on and learn from campaigns like American Eagle’s – and then decide whether the edginess of an ad is worth the effort.

Sydney Sweeney has admitted she had "no idea what she was signing up for" now that she's reached a level of fame where she seemingly creates a new ...