WHATSAPP is currently rolling out a new update that will see in-app adverts added to the user experience. The strategy was devised by Meta to make the messaging app a multifunctional platform.

WhatsApp has confirmed it's making a major change to its chat app, which will mean users across the globe will suddenly face ...

It comes just weeks after Meta added its Meta AI tool to WhatsApp, an artitficial intelligence chatbot which cannot be removed or turned off. Meta is able to read any messages the AI is tagged in by ...

"Meta's trying to turn WhatsApp into a platform without users realising it and if they move too fast or it starts to feel ...

WhatsApp enthusiasts in the UK are being urged to check out the latest update from the popular chat service. The Meta-owned ...

WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new ...

Meta, which owns the popular messaging app, has sent reminders to Brits over how its latest updates could affect them ...

If you’re reading this and you live in the UK there;s a very high chance you use WhatsApp. Not only that, it’s likely one of ...

Meta has unveiled plans to introduce adverts on WhatsApp, breaking a promise by the messaging app’s co-founder never to do so ...

But the new change marks the first time that advertising will appear directly within the app itself. WhatsApp’s Status ...

The Meta-owned platform has issued an alert telling fans not to miss out on a swathe of new features aimed at improving user ...

Meta is finally bringing ads to WhatsApp, 11 years after the social media giant acquired the platform, whose founders avoided advertising. The messaging app, acquired for $19 billion by Meta, is ...