They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

Meta emphasised that private messages, calls, and group chats will remain ad-free, preserving the core messaging experience. ...

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...

WhatsApp is set to introduce significant advertising features that allow businesses to reach users while keeping personal ...

These ads will show up in the Status and Channels section. WhatsApp says that it will use information like the users’ country ...

This represents a notable change for the platform, considering its founders, Jan Koum and Brian Acton, had committed to keeping WhatsApp free from advertisements.

Users and regulators have kept a close watch on whether the social media giant would seek to monetise an app that was ...

Meta announces the arrival of advertising on WhatsApp: the messaging app will start showing ads to users. Let's find out all ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...