Shopping is becoming a whole new experience. Imagine the convenience of trying on any pair of shoes without leaving your couch and changing the color with a swipe of your finger. Imagine browsing ...

This week Niantic announced Lightship VPS, a system designed to make possible accurate localization of AR devices at a large scale to enable location-based AR content that can also be persistent and ...

Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global ...

First-of-its-kind global network of agencies and creative studios specializing in WebAR PALO ALTO, Calif., July 07, 2021 (GLOBE NEWSWIRE) -- Today, 8th Wall announced the official launch of the 8th ...

For The Drum’s deep dive into AI and web3, Kevin Straw of AR specialist agency Niantic, along with Tool of North America’s Dustin Callif, argues that a ‘real-world metaverse’ is emerging around us.

Nike celebrates its 50th anniversary this year, and it’s honoring that milestone by looking at both the past and the future. The brand has partnered with global creative company Buck to bring a WebAR ...

We’ve written about 8th Wall several times since they came out of stealth in February 2016 with a cross platform AR development platform. The company has powered WebAR activations for brands such as ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More 8th Wall announced the launch of its Reality Engine, which enables ...